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Uncover Hidden Treasure with Data Mining

You’re Sitting on Vast Untapped Potential

Day in and day out, your business generates data. You are sitting on a veritable gold mine of valuable information about your customers that can help you not only improve your existing products or services, but adjust your marketing to generate new business.

Many business owners and decision makers are completely unaware of the potential their business data possesses. What may seem like mundane and trivial information to the untrained eye can, with a little understanding, become a treasure trove of insight.

The tool for turning your raw data into actionable wisdom is data mining.

Put Your Data to Work

Any business with questions can benefit from data mining. Want to know more about your most valuable customers? Looking to optimize the allocation of your marketing resources? The answers lie in data mining.

If you’ve been in business a while, there’s no doubt you have enough data to produce significant insights. Do you have a billing system that tracks customer purchases? How about logs from your web site? What about call center records of interactions between customers and the contact center? It’s all data, but it has little value unless it’s mined for valuable information that can help you make impactful decisions that streamline resources, anticipate customer behavior, or optimize operations.

Simply put, data mining is advanced analysis that transforms raw data into useful information and ultimately impact on the bottom line.

Don’t Miss the Data Gold Rush

If you know nothing about data mining, getting started with business analytics may seem overwhelming. You may be hesitant to spend your valuable resources exploring your data, and that trepidation is actually wise. Data mining projects are doomed to failure without an understanding of the formal data mining process, machine-learning methods and proper project design to ensure success.

The Modeling Agency offers regularly scheduled free webinars and in-depth training courses to teach you everything you need to know about launching a successful data mining project – on the first pass. With The Modeling Agency’s help, you can reveal the vital secrets your data has been dying to tell you. Register for TMA’s next data mining webinar today and learn the right and wrong ways to get started in extracting insight that can take your business to the next level.

Data Mining Webinar

Learn How to Get Predictive Modeling
Off the Ground and Into Orbit
1 Hour Live Interactive Event

Why Train With TMA?

Determine whether TMA training is right for you, and learn why TMA is truly the best option for live classroom analytics training.