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TMA’S Training Director Delivers Keynote at TDWI Conference

The Data Warehousing Institute invited TMA’s Tony Rathburn to deliver the keynote speech entitled “Enhanced Resource Allocation: Business Use  of Predictive Analytics and Data Mining” at their World Conference in Boston.  Watch the full keynote presentation as Tony emphasizes how most analytic practioners have tunnel vision on the wrong end of the problem.  Tony reveals how data scientists are building more-than-accurate models, but falling short at the project level to arrive at results that are truly actionable, understandable, and measurable.

Watch for Tony’s story of a data mining project gone wrong about halfway through the video. It’s an excellent demonstration of how anyone can develop elegant solutions for all the wrong problems.

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