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analytics program enablement for growth-mindset organizations

PREDICTIVE ANALYTICS & DATA MINING:

STRATEGIC IMPLEMENTATION

A Comprehensive and Active Experience of the

TMA's Modeling Practice Framework™

Classroom: Five Days
Live OnlineEight 5-Hour Sessions
$3,995 USD
NASBA CPEs: 23

A HOLISTIC APPROACH TO ACCELERATE ANALYTIC MATURITY

This comprehensive work-along exposure to the full modeling process development methodology provides leaders and practitioners with the combined strategic and tactical orientations to predictive analytics.

Live demonstrations follow short lecture segments. Participants then proceed to build an overarching project in stages with the autonomy to directly experience the natural messiness of data mining. No other training in the market provides such an immersive, skill-reinforcing and complete view of the practice – particularly with a real-world focus and vendor-neutral perspective.
TMA's Modeling Practice Framework™

If you are a business or public sector leader or practitioner looking to propel your organization’s analytic maturity and put predictive analytics to work for measurable gain, then this course is designed for you.


WHO SHOULD ATTEND

      • IT EXECUTIVES AND BIG DATA DIRECTORS: CIOs, CAOs, CTOs, Stakeholders, Functional Officers, Technical Directors and Project Managers who desire to transform their deluge of inert data to actionable assets
      • LINE-OF-BUSINESS EXECUTIVES AND FUNCTIONAL MANAGERS: Risk Managers, Customer Relationship Managers, Business Forecasters, Inventory Flow Analysts, Financial Forecasters, Direct Marketing Analysts, Medical Diagnostic Analysts, eCommerce Company Executives
      • DATA SCIENTISTS: Who recognize the importance of complementing their tactical proficiency with a strategic planning and design approach to advanced analytics
      • TECHNOLOGY PLANNERS: Who survey emerging technologies in order to prioritize corporate investment
      • CONSULTANTS: Whose competitive environment is intensifying and whose success requires competency with data mining and related emerging information technologies

KEY SKILLS YOU’LL TAKE AWAY IMMEDIATELY

      • Plan and manage your predictive modeling projects effectively from the start
      • Identify, qualify and prioritize viable and actionable analytic opportunities
      • Convey a standardized process development model to implement across your team
      • Acquire the rare combination of tactical and strategic skills to stand out in the analytics practice
      • Take an incremental low-risk / high-impact approach to model development along with vendor-neutral tool exposure that will save months in product surveying
      • Apply a formal process for data preparation, model development and validation of results
      • Recognize and avoid common but costly pitfalls in data prep, method selection and results interpretation
      • Guide your IT staff to build an analytics sandbox for rapid model development and minimal IT dependency
      • Develop the rare soft skills required to assess, design and oversee actionable analytics
      • Proceed confidently upon return with the formal process templates, session files, and direct hands-on experience gained in the follow-along labs through the full TMA's Modeling Practice Framework™

THE BUSINESS CHALLENGE

Traditionally, organizations use data retrospectively – to view what has already happened. Leading organizations use data prospectively – to anticipate behavior and automate prescriptive decisioning that targets the allocation of resources and grows the business while minimizing risk and loss. The mining of data for predictive indicators creates information assets from big data or small, which an organization can leverage to achieve specific strategic objectives.

Predictive analytics is a data-driven extension to an enterprise’s decision support system and big data architecture. It complements and interlocks with other IT and big data capabilities such as query and reporting, online analytical processing (OLAP), data visualization, and traditional statistical analysis. The predictive aspect of data mining may be defined as “the data-driven discovery and modeling of hidden patterns in large volumes of data.” Predictive analytics differs from the retrospective technologies above because it produces models — models that capture and represent hidden patterns and interactions in the data.

The resulting models are both descriptive and prospective. They address why things happened and what is likely to happen next. A user can pose “what-if” questions to a data-mining model that cannot be queried directly from a data store. Examples include: “What is the expected lifetime value of every customer account,” “Which customers are likely to open a money market account,” “Which cases should be audited first for the highest propensity of fraud”, or “How will production quality be affected if various resources are changed?”

The organizations that effectively transform their big data liability into information assets and automate decision-making for measurable gains will be the first to realize substantial returns on their big data and analytic investments.


UPON COMPLETION, YOU’LL BE ABLE TO

    • Understand the purpose, function and impact of TMA's Modeling Practice Framework™
    • Define and prioritize primary business objectives and detail the criteria for a successful project results
    • Establish a Three-Step Experimental Design for predictive model development
    • Recognize pitfalls and avoid misleading approaches that cause analytic projects to fall short of their potential
    • Realize that model-building for actionable production need not be highly technical or complex
    • Construct a valid data set and transform data for superior model performance
    • Select appropriate methods for each of the Four Core Analytic Project Types
    • Assess the degree to which a model meets a predefined performance objective
    • Leave with resources, contacts and plans to substantially reduce your project preparation time, costs and risks

WHAT MAKES THIS COURSE UNIQUE

For today’s organizations to transform from their current big data challenges into leveraging their growing mass of data prospectively for measurable and sustainable gains, they will have to first take a more methodical and holistic approach to predictive analytics.

This will require a purposeful and balanced approach to strategy and tactics. Most organizations jump directly into data and tools that tend to produce good models… and fail at the project level for a host of strategic reasons. Those who make the investment to fully assess their environment, situation, resources and objectives across all team members will produce project designs that result in analytic projects that are measurable, accountable, actionable and impactful.

Unlike any other course on the market, Strategic Implementation steps through a full TMA's Modeling Practice Framework™ giving equal emphasis to strategic and tactical issues. Leaders who take this comprehensive course will interact more effectively with their teams at the tactical level, while analytic practitioners will complement their existing algorithmic background with a more strategic focus.

In the end, the organization will be greatly strengthened with team members who run from a common platform that insists on making predictive analytics purposeful and impactful. This course is intended for those willing to invest in developing skills for superior project design and incremental development to overcome chronic analytic failings. Those who complete this course will be capable of guiding their organization to stand up a thriving internal analytic practice with measurable and residual gains.


PREREQUISITES

Registrants will be required to view a four-hour asynchronous “Core Concepts” orientation prior to attending this event. Access details for the Core Concepts orientation will be shared with participants prior to the start of the course. Prior education or experience in data analytics or statistics is helpful, but not required.

Participants need only supply a laptop computer with Microsoft Excel. Instructions on how to download lab data and any analytic tools will be provided in the preparatory email. The instructor can assist participants with any preparation during breaks, and before or after class.


TOPIC COVERAGE

What You Will Get in this Presentation

Core Concepts

Plan Phase

Prepare and Build Phases

Confirm Phase

  • Test: Business Evaluation of Alternative Models
    • Selecting a Challenger Model
    • Lab: Model Selection
  • Validate: Estimating Performance of Challenger Model
    • Lab: Performance Estimation
    • Rounding Threshold Analysis
    • Lab: Rounding Threshold

Adopt Phase

  • Lab: Predictive Dashboard
  • Confirm Future State Decision Process
  • Confirming Implementation Strategy
  • Organizational Adoption Issues

Replace Phase

  • Model Monitoring Considerations
  • Model Maintenance
  • Identifying Domain Insights
  • Threats from Environmental Change
  • Estimating Future Analytic Potential
  • Opportunities in Business Environment Evolution
  • Estimating Future Performance Enhancement Potential

Special Topics

  • Opportunities in Time Series
  • Simplifying Big Data
  • Opportunities in Emerging Data Types
  • Variations on Basic Model Types
  • Overview and Demonstration of Selected Software Tools

Extended Modeling Topics

Wrap-up and Next Steps

  • Certification Exam
  • Supplementary materials and resources
  • Conferences and communities
  • Get started on a project!
    • Wire Support
    • Senior Consultant Strategic Oversight and Collaborative Development
The Modeling Agency, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. For more information regarding refunds, and cancellation policies, contact a training TMA training advisor at (281) 667-4200, ext 3. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org


Upcoming Sessions

March 12 – 14, 2014
April 9 – 11, 2014

Sign Up Early and Save

Events Limited to 20 Seats

On-Site Available

Inquire by Phone or Email

Data Mining Webinar

Learn How to Get Predictive Modeling
Off the Ground and Into Orbit

Next Event

Wednesday, March 19, 2014
4PM EDT / 1PM PDT
1 Hour Live Interactive Event

Why Train With TMA?

Determine whether TMA training is right for you, and learn why TMA is truly the best option for live classroom analytics training.

Attendee Comments

“The presentation from Tony Rathburn was without exaggeration the best I have heard from modelling practitioners in the 20 years I have been a data miner.”

Warwick Graco
Senior Director Operational Analytics
Australian Taxation Office

“Tony is a dynamic presenter with many years of relevant experience. I enjoyed his presentations, and his passion about transforming the way that people think about data mining and predictive analytics.”

Eric Vajentic
Senior Business Analyst
Cerner Corporation

“I have been studying material on data mining and predictive analytics for more than a year and have actually dabbled in using it. But this class finally made it real to me. It took me out of the actual mathematics / statistics associated with the practice and helped me understand how to frame the business problem, prepare the data and models to support the business definition and properly apply the methods that I studied in the books. I felt like I left the class armed with the insight that I need to actually transition the practice from theory into reality.”

Troy Hiltbrand
Strategic Planning &
Business Systems Management
Idaho National Laboratories

“Tony and Keith were fantastic! I learned a lot from them of what to do and not to do — not only for smaller projects but also for the larger initiatives. There were many takeaways for what makes a successful model and what to avoid when approaching this practice.”

Roxanne Ramos
Business Operations Analyst
Toshiba America Medical Systems

“There is no better way to learn Data Mining than to do it yourself. Take this course for an invaluable hands-on experience of project definition and implementation. Even if your organization does not adopt predictive analytics as standard, you will have acquired a much needed skill set.”

Raymond D. Mooring, PhD
Wage and Investment Research
Internal Revenue Service

“Great presentation and summarization of predictive analytics. I sat through two days of the Predictive Analytics World conference and got less from that than I received in the first two hours of this course! Thanks!”

Anonymous

“This course gave me just what I needed: a clear conceptual idea of how a data mining project is designed and implemented, and the hands-on to gain confidence in the process.”

Dotty Korsey
Market Information Manager
Bank of Hawaii

“This course opened my eyes to the big picture in a practical way. The content of the Project Implementation course was very clear and responsive to my needs. My questions were answered directly and clearly. Exceeded my expectations!”

Bill Scharffenberg
ITS – Business Solutions
Surewest Communications

“A few months ago, I attended Prediction Impact’s data mining course. It provided a good orientation to predictive analytics. But I wanted to learn how to really apply data mining at the project level. TMA’s course series provided the comprehensive and pragmatic approach I was truly seeking that will allow me to dive confidently and properly into the practice.”

Ernest Ngwa
Aspiring Data Mining Practitioner
Lanham, MD

“I would recommend TMA’s Project Implementation course to executives weighing the costs and benefits of such projects within their organizations. Tony approaches the course from a business management perspective and presents the concepts in real-world cases making the task of visualizing use of the process in one’s own business a snap!”

Kelli R. Schultz
AVP, Information Technology
iPay, LLC

“When the only complaint is that the course could be longer, I think you’ve got an excellent class! I very much enjoyed the instructor’s use of a real data set to demonstrate principles taught throughout the entire class. The instructor went out of his way both before and during the class to help me to translate the class material to my own work.”

Susan Glass
Senior Engineer,
Biological Technologies Analysis Solutions
Wyeth

“The instructor’s presentation was quite thoughtful and very well organized. I came away with a solid map for the ever changing data mining landscape.”

David Cousins
Divisional Scientist
BBN Technologies

“Statisticians and Analysts alike can benefit from this Data Mining course. It is interesting to view the business objective from the other side of the coin. Exploratory Data Analysis in Data Mining is fun because the causality constraint of classical Statistics is relaxed. Take this course and open up to another way of dealing with large data sets.”

Raymond D. Mooring, PhD
Wage and Investment Research
Internal Revenue Service

“The ‘Project Implementation’ course successfully takes the broad and complex subject of data mining and organizes and explains it in a very logical and understandable way. The training provides real-life examples of the various aspects of data mining and a proven approach to successfully achieving desired results. I can highly recommend TMA’s Data Mining courses to anyone interested in understanding the broad landscape of data mining and predictive analytics.”

Dillon Ridguard
Principal, Technology Services Group
Computer Sciences Corporation

“If you want a thorough introduction to predictive analytics at the project level with a wealth of real world experience solving problems, then Tony’s your guy.”

Elies Koudier
Professor of Marketing
Ferris State University

“A great experience. I would recommend this course for anyone interested in Predictive Analytics.”

Maisam Salehi
Analyst, Customer Insights
Giant Food Stores

“This class, by far, is the most interesting, motivating and applicable class I have taken in a very long time. Tony provides a refreshingly different perspective on predictive modeling and approach methodology. Not only would I absolutely recommend this course to any colleague or anyone interested in the practical, yet powerful insights into predictive modeling, but I may look into additional learning and or professional services opportunities. I can’t wait to get back to work and jump right into applying the concepts and learnings.”

Anonymous

“Both instructors in the series did a fantastic job of getting me up to speed in predictive analytics much faster than any book (or probably any other training class or conference) available.”

Raymond G. Henderson
Knowledge-Based Systems Engineer
Compliance Technologies, Inc.