TMA Published Articles & Resources
High-value materials at your disposal to get started in
data mining and learn about TMA’s strategic analytic philosophy
CIOREVIEW AWARDS TMA AS TOP 20 DATA ANALYTICS CONSULTING COMPANY
CIO Review identifies “the best” in a variety of areas important to business intelligence. They surveyed more than 300 Data Analytics Consulting firms and profiled the Top 20. TMA was proud to take its place among the best data analytics and data mining consulting companies to make the top of the list.
ATTEND TMA’s HIGHLY INFORMATIVE DATA MINING WEBINAR
Tune into TMA’s highly popular monthly webinar entitled “Predictive Analytics: Failure to Launch – How to Get Predictive Modeling Off the Ground and Into Orbit” hosted by The Modeling Agency. Learn how to get started with predictive analytics and overcome both strategic and tactical limitations that cause data mining projects to fall short of their potential. This production features live polling and a very active Q&A session.
THE MODELING AGENCY’S DATA MINING NEWSLETTER
TMA’s quarterly data mining newsletter contains vendor-neutral and non-promotional feature articles, industry announcements, and training schedule updates to guide business professionals in understanding how and when to get started in data mining. Every issue is well organized and concentrated with short abstracts and branches to complete details. Your contact details will never be used for any other purpose, and it’s a snap to unsubscribe. More than 10,000 business professionals are active subscribers. Don’t be left out!
BIG DATA NEEDS ADVANCED ANALYTICS…BUT ANALYTICS DOES NOT NEED BIG DATA
In this published feature article, The Modeling Agency’s president argues that size and success don’t correlate in goal-driven analytics. “Big data enthusiasts are finding that the more data they collect, the harder it becomes to understand just what the data is telling them. And most practitioners are surprised to learn how little data is required to build a highly effective goal-driven model.”
FIVE THINGS PREDICTIVE ANALYTICS PROS DON’T DO (BUT REALLY NEED TO…)
When projects fail to deliver the expected results, the culprit is often inadequate training and preparation. Program managers and data analysts need to first understand what it is they are getting into. The widespread adoption of predictive analytics has been at the mercy of two opposing forces over the past two decades. Frequent, compelling use cases from the few organizations that have properly implemented predictive analytics projects propelled the discipline into the mainstream. Yet its perceived complexity has slowed adoption. Let’s take a look at five critical things business intelligence (BI) and analytics professionals often overlook, hence depriving their organizations of the substantial benefits of predictive analytics.
TMA’S DATA MINING WEBINAR Q&A RECORDINGS
Every session of TMA’s live “Predictive Analytics: Failure to Launch” webinar has a very lively and highly informative Q&A session. The webinar enjoys very high retention through to the end of the event which often runs overtime. Click through to a list of Q&A recordings to see what participants are asking and listen to different experienced perspectives to each question offered by TMA’s three presenters.
DATA SCIENCE USES, EXCUSES AND ABUSES
In this interview with MR Realities, a regular podcast that discusses common pitfalls, shortcomings and myths in market research and analytics, TMA’s president Eric A. King separates rhetoric from reality and cuts through hype and mystification when it comes to the application of data science and the definition of a data scientist.
TMA’S TRAINING DIRECTOR DELIVERS KEYNOTE AT TDWI CONFERENCE
The Data Warehousing Institute invited TMA’s Tony Rathburn to deliver the keynote speech entitled “Enhanced Resource Allocation: Business Use of Predictive Analytics and Data Mining” at their World Conference in Boston. Watch the full keynote presentation as Tony emphasizes how most analytic practioners have tunnel vision on the wrong end of the problem. Tony reveals how data scientists are building more-than-accurate models, but falling short at the project level to arrive at results that are truly actionable, understandable, and measurable.
BEYENETWORK SOLUTION SPOTLIGHT INTERVIEW OF TMA
The Modeling Agency’s president, Eric A. King is interviewed by Ron Powell, the editorial director of The BeyeNETWORK. Eric provides an overview of TMA, TMA’s focus on predictive modeling, the strength and uniqueness of TMA’s team, and how TMA guides customers through a complex discovery process to ultimately stand up a self-sustainable internal predictive modeling practice, with existing staff.
DATA MANAGEMENT REVIEW’S “HOW TO BUY DATA MINING”
Eric King, Founder of The Modeling Agency provides a framework for avoiding costly project pitfalls in predictive analytics. This comprehensive article guides those who are not sure how to approach this seemingly cryptic and intangible practice to take a systematic approach to predictive analytics. Readers will discover that those who start in the typical fashion of most BI projects (with data and software) will fall far short of their objectives!
TDWI’s “TEN MISTAKES TO AVOID IN PREDICTIVE ANALYTICS”
The Modeling Agency’s Senior Consultant and Training Director, Thomas A. “Tony” Rathburn describes in this article ten perils to steer clear of when preparing for a data mining and predictive modeling project. The Data Warehousing Institute’s popular “Ten Mistakes to Avoid” series helps practitioners make a more informed entry into various business intelligence practices. This particular issue includes a bonus mistake for TMA referrals.
MAKING PREDICTIVE ANALYTICS “PREDICTIVE”
In the increasingly complex and competitive environment of business, it is critical to understand that your data, your software, and your technology will never understand the context in which it operates. It will never understand your decision process. It will never understand how you measure success. The only value of technology is to make your business more effective in achieving your goals. To achieve and maintain competitive advantage, organizations must provide centralized resources to support distributed analytics development efforts. Only the business decision makers can monitor and adapt to a rapidly changing environment, utilize available technology to enhance future performance, and ensure that we do not get bogged down implementing technology that offers only the hype of great features…
TMA’S DATA MINING CHANNEL ON THE BEYENETWORK
The Modeling Agency’s president, Eric A. King hosts an Expert Resource Channel on Data Mining and Predictive Analytics for the Business Intelligence Network. This channel covers the practical application of strategy, tactics and best practices for predictive modeling. Topics and resources focus on extending the value of business analytics with prospective intelligence derived through knowledge discovery and machine learning technology. Check back frequently for new postings!
101 WAYS TO SABOTAGE YOUR PREDICTIVE ANALYTICS PROJECT
The Modeling Agency’s president Eric A. King outlines some of the most common yet elusive pitfalls that most who are new to the practice of data mining and predictive analytics fall into. In this article, Eric describes why new practitioners are not to blame along with the potential rewards awaiting those who take a low-risk / high reward strategic approach to what is essentially a discovery process.
TDWI RADIO NEWS INTERVIEWS THE MODELING AGENCY
As the data deluge continues and expands, the need for data mining will doubtless increase. Says data mining guru Eric King of The Modeling Agency: “It’s going to cost too much to do nothing.” But what, exactly, constitutes data mining? Is it the same thing as predictive analytics? How and when should these disciplines be used? Tune into this edition of the TDWI Radio News to learn:
- How companies use data mining for competitive advantage
- Common misconceptions about data mining
- Professional tips for beginning a data mining initiative
- When not to use data mining