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What’s the Best Way to Present Your Data?

PresentationThe primary purpose of data mining and predictive analytics is the creation of actionable insights. But data can’t provide those insights if nobody understands what it says.

That’s why it’s important to consider the best way to present your data. It’s hardly a frivolous question.

However, there is no such thing as “one true data presentation method.”

Everybody processes information differently.

Some people are very talented with numbers, and so want all of their facts lined up in neat, orderly tables. Others are more visual, and need graphs, charts, or other visualizations to really understand what’s going on.

There are two ways to make sure that you are presenting your data in the best possible way.

Method #1: Ask the Audience

One method is to ask the decision makers to whom you will be presenting your results. After all, they will be the ones who need to choose a direction based on the insights you are bringing to them.

Your data mining projects will be proportionately successful to your success at speaking to the organization’s leadership. If management is intimidated or overwhelmed by the information that you are giving to them then they are not going to act on it, which means that you won’t be able to produce the kinds of results you were hoping to achieve.

Method #2: Use Multiple Formats

You won’t always have the luxury of asking your audience what they want. You may also need to present your finding sto multiple stakeholders, all of whom process the information a little differently.

So it may be in your best interest to choose multiple methods for presenting your data. That way, you’ll increase your chances of helping every stakeholder understand what you are trying to get across to them.

It’s all about soft skills.

TMA students are often surprised to hear that “soft skills” are vital to the success of their predictive analytics projects. Many people come to class believing that data mining is primarily about the math.

Nothing could be further from the truth. Navigating organizational politics is vital if you actually want data mining to help your organization.

Want to find out why? Don’t forget to sign up for TMA’s next free webinar: Data Mining, Failure to Launch! 

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