The Modeling Agency logo

Analytics Transformed™
  • This field is for validation purposes and should be left unchanged.



A Foundation for Actionable Analytics
Four-Hour Preparatory Orientation
Prerequisite for All Predictive Analytics for the Enterprise Courses
INFORMS Professional Development Units: 4


This preparatory session establishes a baseline understanding of the introductory material required to hit the ground running in the highly interactive Predictive Analytics for the Enterprise courseware. By viewing this initial lecture in advance of the live training session, participants will be prepared to proceed directly into the lecture / demo / break-out session / discussion cycle format. In addition, those attending the Strategic Implementation course will not be exposed to the same foundational material at the start of each independent course within the series.

This presentation is an asynchronous lecture that may be viewed at your leisure. It is an independent prerequisite module and not representative of the delivery style of the interactive classroom or live online training. Core Concepts conveys a solid foundation to those new to predictive modeling while initiating a mind-shift for actionable analytics to those who already have experience in data mining. Core Concepts allows for more coverage and momentum in the Predictive Analytics for the Enterprise courseware.


    • ALL PREDICTIVE ANALYTICS FOR THE ENTERPRISE COURSE REGISTRANTS in order to arrive with a general overview and solid baseline underfoot, ready to dive directly into the interactive work-along sessions of the classroom or online productions
    • TRAINING EVALUATORS who wish to more closely verify that the general content and approach is aligned with their training objectives prior to registering for the fee-based classroom or online events
    • TECHNOLOGY INVESTIGATORS who seek an efficient orientation to actionable analytics to prioritize the practice among other organizational business intelligence objectives
    • THE ANALYTICALLY CURIOUS who desire additional perspectives on the topic


    • Start the mind shift from a traditional tactical emphasis to a strategic focus for actionable analytics
    • Outline and understand the four stages of the low-risk / high-impact Incremental Development Strategy
    • Identify and understand the Three-Step Project Design and the Four Core Analytic Project Types
    • Define basic performance metrics and behaviors of interest
    • Understand the basic factors in qualifying and prioritizing organizational analytic opportunities
    • Recognize primary strategic and tactical pitfalls that plague the majority of analytic implementations
    • Proceed efficiently into any course within Predictive Analytics for the Enterprise course series with the required baseline knowledge


    • Welcome and Series Organization | Eric A. King
    • What is Predictive Analytics for the Enterprise? | Keith McCormick
    • An Industry Standard Process: CRISP-DM | Keith McCormick
    • TMA’s Modeling Practice Framework | Keith McCormick
    • The Impact of Big Data on Analytics | Sandra Hendren
    • Data Science and Data Scientists | Sandra Hendren
Assess Phase
    • Assess Phase Introduction & | Keith McCormick
        • The Critical Importance of the Assess Phase
        • Defining Viable Projects
    • The Project Team, Roles and Themes | Keith McCormick
    • Software Considerations | Keith McCormick
    • Data Requirements, and the Case Study | Keith McCormick
Plan Phase
    • Plan Phase Introduction | Keith McCormick
        • The Modern Workings of a Thriving PA Practice
        • The Critical Importance of the Project Definition
    • Our First Look: Examining the Case Study Data | Keith McCormick
Prepare Phase
    • Prepare Phase Introduction | Keith McCormick
    • Assembling the Case Study: Before and After | Keith McCormick
    • The Interplay of Stats and Machine Learning | Patrick Rooney, PhD
    • The Process and Effect of Normality | Patrick Rooney, PhD
    • The Scale of Measure | Scott Terry
    • How to Apply Balancing | Scott Terry
Model Phase
    • Model Phase Introduction | Keith McCormick
    • Three Major Modeling Types | Scott Terry
    • Holdout Validation | Patrick Rooney, PhD
    • A Regression Demonstration | Scott Terry
    • A Classification Demonstration | Scott Terry
    • A Clustering Demonstration | Scott Terry
    • Other Modeling Types | Patrick Rooney
Validate Phase
    • Validation Phase Introduction | Keith McCormick
        • Model Metrics ≠ Project Success Metrics
        • Selecting the Most Strategic Modeling Options
Deploy Phase
    • Deploy Phase Introduction | Keith McCormick
        • Dress Rehearsal Before Go Live
        • From Change Management to Knowledge Transfer
Monitor Phase
      • Monitor Phase Introduction | Keith McCormick
          • The Maintenance Schedule | Keith McCormick
          • Performance Dashboards that Leadership Adopts
          • Identifying New Opportunities
          • You’re Ready for Training! What’s Next? | Eric A. King
Next Steps
          • Proceed with the In-Depth Courseware
              • Strategic Course: Project Planning
              • Tactical Course: Model Development
              • Comprehensive Series: Strategic Implementation

The Modeling Agency, LLC, is registered with INFORMS (the INstitute For Operations Research and the Management Sciences) as a Recognized Analytics Continuing Educational Provider for the CAP® (Certified Analytics Professional) program. The CAP® credential provides analytics professionals with a means to distinguish themselves and demonstrate to employers, colleagues, and the public that they are knowledgeable analytics professionals. Courses provided by The Modeling Agency, LLC, are automatically accepted by INFORMS when claimed by credential holders as evidence of continuing education. For more information about the CAP® program, including requirements, eligibility, benefits, preparation, and exam dates, please visit the INFORMS website at


Data Mining Webinar

Learn How to Get
Predictive Modeling Off
the Ground and Into Orbit

Next Event

Thursday, January 14, 2016
4pm EST / 1pm PST
1 Hour Live Interactive Event

Why Train With TMA?

Determine whether TMA training is right for you, and learn why TMA is truly the best option for live classroom analytics training.

Attendee Comments

“The presentation from Tony Rathburn was without exaggeration the best I have heard from modelling practitioners in the 20 years I have been a data miner.”

Warwick Graco
Senior Director Operational Analytics
Australian Taxation Office

“Tony is a dynamic presenter with many years of relevant experience. I enjoyed his presentations, and his passion about transforming the way that people think about data mining and predictive analytics.”

Eric Vajentic
Senior Business Analyst
Cerner Corporation

“This class gives the Statistician a bunch of new tools to use in solving business problems. Once the limitations of statistics are reached, grab this data mining tool belt. You will be surprised how much further you can get.”

Raymond D. Mooring, PhD
Wage and Investment Research
Internal Revenue Service

“Upon taking TMA’s Predictive Analytics courses, I could immediately feel the difference since I struggled earlier with a similar online course offered by an established public university. There is no comparison between the dedicated, interactive instructor-led course and an online class. The added benefit is an end-to-end data mining process that insists on actionable results–those that are truly understood by leadership.”

Michael F.
Senior Analyst

“The instructor and course material are first rate. Any organization that believes data mining should be a part of their business operations portfolio would be making a wise investment by attending this course.”

Eric Rickard
Information Computing Sciences
SRI International

“The instructor was great and the instructor was very knowledgeable. It was just at the right level, not to general and not too technical.”

Doug Rosenberg
Technical Consultant
Core Concepts follows the phase structure of TMA’s Modeling Practice Framework™