Guidance and results for the data rich, yet information poor.

The Industry’s Most Seasoned and Respected Team In The Business

The intersection of these traits arrives at a dynamic and very unique consultant in our industry. And maintaining a team of over a dozen Senior Consultants makes TMA a uniquely positioned organization to enable clients across industries to implement low-risk, high-impact projects on the first pass. Given this common platform for all TMA Senior Consultants, industry strengths for each staff member are listed below reflecting specific areas of expertise.


A True “Collective”

Although The Modeling Agency’s name is tongue-in-cheek, it’s by no means a misnomer. The Modeling Agency (TMA) provides data mining guidance and results for those who are data-rich, yet information-poor through a highly structured team of senior-level data mining consultants. To borrow a very fitting phrase from the popular Star Trek, NG® series, each consultant adds their own uniqueness to TMA’s collective experience — across numerous vertical markets.

The structure shared by TMA’s consultants is provided by a standardized data mining process and project management guidelines customized for data mining — which is inherently a discovery process. TMA’s business model provides a flexible framework, redundancy and continuity across its distributed organization.

TMA has been privileged to provide services and solutions for hundreds of highly recognizable organizations. Teams are assembled based on customer needs, the consultant’s industry, experience, project focus and size, availability, geography and technical requirements.

Senior Consultant Qualifications

Each Senior Consultant possesses three main qualities. First and most obviously, they are experts in data mining methods, tools and techniques. Secondly, they are business consultants who hold the experience and acumen to efficiently assess each business situation in view of the organization’s goals and objectives. Based on this assessment, senior consultants recommend a highly targeted project design to avoid common strategic pitfalls that plague the majority of data mining projects. Thirdly, they are able to engage and interact effectively with any team member in the organization including analysts, IT staff, functional managers, executive management and stakeholders.


TMA’s Senior Consulting Team

DEAN ABBOTT, MS
Fraud Detection, Bio-informatics, Predictive CRM Analytics, Telecommunications, Signal & Image Processing, Guidance and Control

SCOTT CLENDANIEL, MBA
Banking, Healthcare, CRM Analytics, eMarketing and On-Line Personalization, Response Modeling, Database Design, Modeling Implementations

SCOTT DALEY
Retail, Consumer Packaged Goods, CRM Analytics, Project Management, Application Discovery Processes

WILL DWINNELL, MBA
Business Forecasting, Credit Scoring, Churn Analysis, Campaign Management, Fraud Detection, Segmentation

PAUL DUKE
Site Selection, Price Elasticity Modeling, Geospatial & Demographic Analysis, Upstream & Downstream Energy Industry Applications

TIM GRAETTINGER, PhD
Fraud Detection, Bio-informatics, Predictive CRM Analytics, Telecommunications, Automotive Industry, Signal & Image Processing, Guidance and Control

BEN HITT, PhD
Fraud Detection, Behavioral Modeling, Credit Scoring, Knowledge Discovery, CRM Analytics, Agronomic and Crop Yield Optimization

CHANDRASEKHAR KARRA, PhD
Knowledge Modeling, Knowledge-Base Design & Development, Audit Scoring, Risk Management, Financial Recoveries Analysis

BILL LUKER JR, PhD
Performance Measurement and Management of Programs, Projects, and People; Process Analysis and Design; Geospatial Economics; Labor Economics (Compensation, Occupations, and Industries)

PAUL MAISTE, PhD
CRM Analytics, Bioinformatics, Experimental Design and Market Tests, Data Assessment and Cleaning, Hospitality, Publishing, Insurance

THOMAS A. “TONY” RATHBURN, MS
CRM Analytics, Financial Forecasting, Time-series Modeling, Stock Selection, Market Segmentation, Insurance, Banking, Telecommunications

PATRICK ROONEY, PhD
Retail Data Mining, Multi-channel Marketing Optimization, Customer Segmentation, Media and Merchandise Mix Modeling

SCOTT TERRY, MS
CRM & Web Analytics, Geospatial Analysis, Marketing Strategy, Financial Services, Hospitality, Insurance, Clubs & Continuity, Teleshopping, Loyalty & Frequency Marketing


Contact a TMA Project Advisor to explore how TMA can provide structured collaboration and mentorship to enable your organization to run its own internal predictive modeling practice.